Consider your website to be a virtual business card. You want potential customers to perceive it as clean, well-organized, and elegant. The impression created through your website could have a major impact on customers’ decision to buy your product or hire your services.
That is why you must inspect your website's visuals on a pretty regular basis. You might ask: Where do I even start? An assessment of your visual brand.
A brand visual audit is an assessment that enables you to check the coherence of visual elements such as logos, fonts, site design, and colors. It reveals potential discrepancies, user experience concerns, and branding inadequacies.
Maintaining consistency becomes increasingly harder as your web presence grows, and you add new pages and content on a frequent basis. A brand audit will aid you in identifying issues and boosting the overall image of the brand. In fact, your perspective on your website may vary considerably from what users experience while visiting.